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Organizational Structure
—— Engineered for Certainty · Born for Certainty
- JINDI WOOD HQ
- International Trade
- Marketing
- Operations
- Production
- Wanyuan
- Zhongyi
- Wanchi
- R&D & QC
- Operations Mgmt
- After-Sales
Organizational Structure Details
—— JINDIWOOD · Engineered for Certainty —— A clear structure ensures that the promise behind every panel is backed by solid accountability.
JINDIWOOD's organizational structure is designed on the principles of "customer orientation, efficient collaboration, and clear authority and responsibility." Centering on the core goal of "providing customers with certain quality, supply, and service," it builds a complete management system from the decision-making level to the execution level.
The structure design follows these core concepts:
Customer-centric: The organizational structure revolves around customer needs—the front end (sales and marketing) stays close to customers, the back end (production and supply chain) ensures delivery, and the middle platform (R&D and quality control) supports quality.
Flat and agile: Reduce management layers, shorten the decision-making chain, and ensure rapid response to customer needs and market changes.
Specialized division of labor: Divide departments by function, with each performing its own role with professional focus, while ensuring smooth processes through cross-departmental collaboration mechanisms.
Alignment of authority and responsibility: The responsibilities, authority, and assessment criteria of each position are clear and explicit, ensuring that "everyone has something to do, and everything has someone responsible for it."
The structure design follows these core concepts:
Customer-centric: The organizational structure revolves around customer needs—the front end (sales and marketing) stays close to customers, the back end (production and supply chain) ensures delivery, and the middle platform (R&D and quality control) supports quality.
Flat and agile: Reduce management layers, shorten the decision-making chain, and ensure rapid response to customer needs and market changes.
Specialized division of labor: Divide departments by function, with each performing its own role with professional focus, while ensuring smooth processes through cross-departmental collaboration mechanisms.
Alignment of authority and responsibility: The responsibilities, authority, and assessment criteria of each position are clear and explicit, ensuring that "everyone has something to do, and everything has someone responsible for it."
Board of Directors / President
│
├── General Manager's Office
│ │
│ ├── International Trade Department
│ ├── Marketing Department
│ ├── Production & Manufacturing Department
│ │ ├── Linyi Wanyuan Wood Industry Co., Ltd.
│ │ ├── Linyi Zhongyi Panel Industry Co., Ltd.
│ │ └── Linyi Wanchi Panel Processing Plant
│ ├── R&D and Quality Control Department
│ └── Operations Management Department
│
├── General Manager's Office
│ │
│ ├── International Trade Department
│ ├── Marketing Department
│ ├── Production & Manufacturing Department
│ │ ├── Linyi Wanyuan Wood Industry Co., Ltd.
│ │ ├── Linyi Zhongyi Panel Industry Co., Ltd.
│ │ └── Linyi Wanchi Panel Processing Plant
│ ├── R&D and Quality Control Department
│ └── Operations Management Department
(1) General Manager's Office
Positioning: The company's highest decision-making and coordination center
Core Functions:
Formulate corporate development strategies, annual business objectives, and major decisions
Coordinate the work of all departments to ensure strategic implementation
Oversee major customer relationship maintenance and key project management
Approve major investment, procurement, and personnel decisions
Promote corporate culture construction and brand strategy implementation
Key Positions: General Manager, Deputy General Manager, Assistant to General Manager, Strategic Development Specialist
(2) International Trade Department
Positioning: The company's overseas market explorer and customer service window
Core Functions:
Functional Module Specific Responsibilities
Customer Development Develop new overseas customers through exhibitions, B2B platforms, social media, emails, etc.
Customer Maintenance Maintain existing customer relationships, improve customer satisfaction and repurchase rate
Order Management Receive customer orders, coordinate internal production scheduling, follow up on production progress, ensure on-time delivery
Business Negotiation Product quotation, contract terms negotiation, payment conditions negotiation
Export Operations Cooperate with the documentation team to complete booking, customs declaration, document preparation, and other export procedures
Market Research Collect target market information, analyze competitor dynamics, feedback customer needs
Key Positions: International Trade Director, Regional Sales Manager (Europe/Americas/Asia/Middle East, etc.), Foreign Trade Salesperson, Documentation Specialist
Service Commitment Integration:
The International Trade Department is the bridge between customers and the company — customer needs enter here, and the company's commitments start here. All staff in this department receive "Full After-Sales Liability Coverage" policy training to ensure that certainty is delivered to customers in all stages of pre-sales, in-sales, and after-sales.
(3) Marketing Department
Positioning: The company's brand shaper and domestic market explorer
Core Functions:
Functional Module Specific Responsibilities
Brand Building Brand VI management, brand culture communication, official website and social media operations
Domestic Sales Domestic channel development, domestic customer maintenance, domestic order management
Exhibition Planning Planning for participation in domestic and international industry exhibitions, booth design and on-site execution
Content Marketing Content creation such as product brochures, technical articles, case videos, press releases
Digital Marketing Official website SEO/SEM, B2B platform operations, social media promotion
Market Analysis Industry trend research, competitor analysis, customer demand insights
Key Positions: Marketing Director, Brand Manager, Domestic Sales Manager, New Media Operations, Graphic Designer, Exhibition Specialist
(4) Production & Manufacturing Department
Positioning: The core guarantee of "certainty" in product quality and delivery
Core Functions:
Functional Module Specific Responsibilities
Production Planning Formulate production scheduling plans based on orders, coordinate capacity allocation among the three factories
Production Execution Organize production according to plan, ensure output, quality, and delivery targets are met
Equipment Management Production equipment maintenance, emergency fault handling, equipment technical upgrades
Raw Material Management Requisition and inventory management of veneer, glue, decorative paper, and other raw materials
On-Site Management 5S on-site management, safety production, energy consumption control
Process Execution Strictly implement process standards, record key process parameters
Factory Setup:
Factory 1: Plywood, marine plywood, and construction formwork production lines
Factory 2: Particleboard, MDF, and OSB production lines
Factory 3: Decorative panels (melamine-faced), PVC foam board, and WPC product production lines
Each factory has 1 factory director, with production workshops, equipment maintenance teams, and warehousing & logistics teams under its management.
Key Positions: Production & Manufacturing Director, Factory Director, Workshop Supervisor, Production Planner, Team Leader, Equipment Engineer, Operator
(5) R&D and Quality Control Department
Positioning: The guardian of quality standards and the promoter of product innovation
Core Functions:
Functional Module Specific Responsibilities
Raw Material Inspection Incoming inspection of all materials including veneer, adhesives, decorative paper, etc.
In-Process Quality Control Patrol inspection, sampling inspection, and process supervision of key processes during production
Finished Product Testing Physical performance testing (bonding strength, modulus of rupture, density, moisture content), environmental testing (formaldehyde emission), appearance grade determination
After-Sales Quality Assessment Testing, analysis, and responsibility determination of customer complaint quality issues (technical support for "Full Liability Coverage")
New Product R&D New pattern development, new process research, new product trial production
Standards Management Formulation and updating of enterprise standards, tracking and transformation of international/national standards
Certification Management Application, maintenance, and annual review of ISO, CE, FSC, and other certifications
Quality System:
Executive Standards: GB/T, BS, EN, and other international/national standards
Testing Equipment: Universal testing machine, constant temperature and humidity chamber, formaldehyde climate chamber, color difference meter, gloss meter, etc.
Quality Control Philosophy: "Do not accept defective products, do not manufacture defective products, do not release defective products"
Key Positions: R&D and Quality Control Director, QC Supervisor, QE Engineer, R&D Engineer, Inspector
(6) Operations Management Department
Positioning: The back-end support system for the company's efficient operation
Core Functions:
Functional Module Specific Responsibilities
Supply Chain Management Raw material procurement, supplier development and management, procurement cost control
Warehousing & Logistics Finished product warehousing management, export container loading, domestic shipment, logistics coordination
Financial Management Accounting, cost control, fund management, export tax rebates, foreign exchange management
HR & Administration Recruitment and training, compensation and performance, employee relations, administrative logistics
IT & Digitalization ERP/MES system operations and maintenance, website management, data security
Legal & Compliance Contract review, intellectual property protection, trade compliance, risk control
Key Positions: Operations Management Director, Procurement Manager, Warehousing & Logistics Supervisor, Finance Manager, HR & Administration Manager, IT Specialist
Positioning: The company's highest decision-making and coordination center
Core Functions:
Formulate corporate development strategies, annual business objectives, and major decisions
Coordinate the work of all departments to ensure strategic implementation
Oversee major customer relationship maintenance and key project management
Approve major investment, procurement, and personnel decisions
Promote corporate culture construction and brand strategy implementation
Key Positions: General Manager, Deputy General Manager, Assistant to General Manager, Strategic Development Specialist
(2) International Trade Department
Positioning: The company's overseas market explorer and customer service window
Core Functions:
Functional Module Specific Responsibilities
Customer Development Develop new overseas customers through exhibitions, B2B platforms, social media, emails, etc.
Customer Maintenance Maintain existing customer relationships, improve customer satisfaction and repurchase rate
Order Management Receive customer orders, coordinate internal production scheduling, follow up on production progress, ensure on-time delivery
Business Negotiation Product quotation, contract terms negotiation, payment conditions negotiation
Export Operations Cooperate with the documentation team to complete booking, customs declaration, document preparation, and other export procedures
Market Research Collect target market information, analyze competitor dynamics, feedback customer needs
Key Positions: International Trade Director, Regional Sales Manager (Europe/Americas/Asia/Middle East, etc.), Foreign Trade Salesperson, Documentation Specialist
Service Commitment Integration:
The International Trade Department is the bridge between customers and the company — customer needs enter here, and the company's commitments start here. All staff in this department receive "Full After-Sales Liability Coverage" policy training to ensure that certainty is delivered to customers in all stages of pre-sales, in-sales, and after-sales.
(3) Marketing Department
Positioning: The company's brand shaper and domestic market explorer
Core Functions:
Functional Module Specific Responsibilities
Brand Building Brand VI management, brand culture communication, official website and social media operations
Domestic Sales Domestic channel development, domestic customer maintenance, domestic order management
Exhibition Planning Planning for participation in domestic and international industry exhibitions, booth design and on-site execution
Content Marketing Content creation such as product brochures, technical articles, case videos, press releases
Digital Marketing Official website SEO/SEM, B2B platform operations, social media promotion
Market Analysis Industry trend research, competitor analysis, customer demand insights
Key Positions: Marketing Director, Brand Manager, Domestic Sales Manager, New Media Operations, Graphic Designer, Exhibition Specialist
(4) Production & Manufacturing Department
Positioning: The core guarantee of "certainty" in product quality and delivery
Core Functions:
Functional Module Specific Responsibilities
Production Planning Formulate production scheduling plans based on orders, coordinate capacity allocation among the three factories
Production Execution Organize production according to plan, ensure output, quality, and delivery targets are met
Equipment Management Production equipment maintenance, emergency fault handling, equipment technical upgrades
Raw Material Management Requisition and inventory management of veneer, glue, decorative paper, and other raw materials
On-Site Management 5S on-site management, safety production, energy consumption control
Process Execution Strictly implement process standards, record key process parameters
Factory Setup:
Factory 1: Plywood, marine plywood, and construction formwork production lines
Factory 2: Particleboard, MDF, and OSB production lines
Factory 3: Decorative panels (melamine-faced), PVC foam board, and WPC product production lines
Each factory has 1 factory director, with production workshops, equipment maintenance teams, and warehousing & logistics teams under its management.
Key Positions: Production & Manufacturing Director, Factory Director, Workshop Supervisor, Production Planner, Team Leader, Equipment Engineer, Operator
(5) R&D and Quality Control Department
Positioning: The guardian of quality standards and the promoter of product innovation
Core Functions:
Functional Module Specific Responsibilities
Raw Material Inspection Incoming inspection of all materials including veneer, adhesives, decorative paper, etc.
In-Process Quality Control Patrol inspection, sampling inspection, and process supervision of key processes during production
Finished Product Testing Physical performance testing (bonding strength, modulus of rupture, density, moisture content), environmental testing (formaldehyde emission), appearance grade determination
After-Sales Quality Assessment Testing, analysis, and responsibility determination of customer complaint quality issues (technical support for "Full Liability Coverage")
New Product R&D New pattern development, new process research, new product trial production
Standards Management Formulation and updating of enterprise standards, tracking and transformation of international/national standards
Certification Management Application, maintenance, and annual review of ISO, CE, FSC, and other certifications
Quality System:
Executive Standards: GB/T, BS, EN, and other international/national standards
Testing Equipment: Universal testing machine, constant temperature and humidity chamber, formaldehyde climate chamber, color difference meter, gloss meter, etc.
Quality Control Philosophy: "Do not accept defective products, do not manufacture defective products, do not release defective products"
Key Positions: R&D and Quality Control Director, QC Supervisor, QE Engineer, R&D Engineer, Inspector
(6) Operations Management Department
Positioning: The back-end support system for the company's efficient operation
Core Functions:
Functional Module Specific Responsibilities
Supply Chain Management Raw material procurement, supplier development and management, procurement cost control
Warehousing & Logistics Finished product warehousing management, export container loading, domestic shipment, logistics coordination
Financial Management Accounting, cost control, fund management, export tax rebates, foreign exchange management
HR & Administration Recruitment and training, compensation and performance, employee relations, administrative logistics
IT & Digitalization ERP/MES system operations and maintenance, website management, data security
Legal & Compliance Contract review, intellectual property protection, trade compliance, risk control
Key Positions: Operations Management Director, Procurement Manager, Warehousing & Logistics Supervisor, Finance Manager, HR & Administration Manager, IT Specialist
Department Position Core Responsibilities
General Manager's Office General Manager Corporate strategic decision-making and overall management
International Trade Department International Trade Director Overseas market development and sales team management
International Trade Department Foreign Trade Salesperson Overseas customer development and order follow-up
International Trade Department Documentation Specialist Export document preparation and customs coordination
Marketing Department Marketing Director Brand building and domestic sales management
Production & Manufacturing Department Production Director Three-factory production coordination and capacity assurance
Production & Manufacturing Department Factory Director Overall management of production, quality, and safety at each factory
R&D and Quality Control Department Quality Control Director Overall management of quality system and product testing
R&D and Quality Control Department R&D Engineer New product, new pattern, and new process development
Operations Management Department Operations Director Comprehensive management of supply chain, finance, HR, etc.
General Manager's Office General Manager Corporate strategic decision-making and overall management
International Trade Department International Trade Director Overseas market development and sales team management
International Trade Department Foreign Trade Salesperson Overseas customer development and order follow-up
International Trade Department Documentation Specialist Export document preparation and customs coordination
Marketing Department Marketing Director Brand building and domestic sales management
Production & Manufacturing Department Production Director Three-factory production coordination and capacity assurance
Production & Manufacturing Department Factory Director Overall management of production, quality, and safety at each factory
R&D and Quality Control Department Quality Control Director Overall management of quality system and product testing
R&D and Quality Control Department R&D Engineer New product, new pattern, and new process development
Operations Management Department Operations Director Comprehensive management of supply chain, finance, HR, etc.
JINDIWOOD's organizational structure is not a chart hanging on the wall, but a process guarantee that creates value for customers:
Customer Question Our Guarantee Responsible Department
"Is your panel quality stable?" Full-process quality control system + three-level inspection of raw materials/process/finished products R&D and Quality Control Department
"Can delivery be guaranteed?" Three-factory coordinated production scheduling + ERP production management system Production & Manufacturing Department
"Is there someone to handle problems?" "Full After-Sales Liability Coverage" commitment + 48-hour complaint response mechanism International Trade Department + R&D and Quality Control Department
"Can you customize according to my requirements?" Over a thousand press plate patterns + 48-hour customization plan + flexible production lines R&D and Quality Control Department + Production & Manufacturing Department
"Is your export operation professional?" Professional documentation team + 20+ countries export experience International Trade Department
Customer Question Our Guarantee Responsible Department
"Is your panel quality stable?" Full-process quality control system + three-level inspection of raw materials/process/finished products R&D and Quality Control Department
"Can delivery be guaranteed?" Three-factory coordinated production scheduling + ERP production management system Production & Manufacturing Department
"Is there someone to handle problems?" "Full After-Sales Liability Coverage" commitment + 48-hour complaint response mechanism International Trade Department + R&D and Quality Control Department
"Can you customize according to my requirements?" Over a thousand press plate patterns + 48-hour customization plan + flexible production lines R&D and Quality Control Department + Production & Manufacturing Department
"Is your export operation professional?" Professional documentation team + 20+ countries export experience International Trade Department
Q: How many employees does JINDIWOOD have?
A: The company currently has approximately 300 employees, of which production front-line staff account for about 60%, technical and quality control personnel about 15%, sales and marketing personnel about 15%, and management and support personnel about 10%.
Q: How can I contact JINDIWOOD's sales or after-sales team?
A: You can contact us through the following methods:
Phone: +86-0539-3198222 / +86-13145499135
Company Address: No. 237 Wangfu Street, Tanyi Town, Fei County, Linyi City, Shandong Province
You can also submit an online form through the "Contact Us" page on our website, and we will respond within 2 hours.
Q: What certifications has JINDIWOOD's quality control system obtained?
A: The company has obtained ISO9001 Quality Management System Certification, EU CE Safety Certification, China Environmental Labeling Product Certification, etc. Products strictly implement GB/T, BS, and other international/national standards.
A: The company currently has approximately 300 employees, of which production front-line staff account for about 60%, technical and quality control personnel about 15%, sales and marketing personnel about 15%, and management and support personnel about 10%.
Q: How can I contact JINDIWOOD's sales or after-sales team?
A: You can contact us through the following methods:
Phone: +86-0539-3198222 / +86-13145499135
Company Address: No. 237 Wangfu Street, Tanyi Town, Fei County, Linyi City, Shandong Province
You can also submit an online form through the "Contact Us" page on our website, and we will respond within 2 hours.
Q: What certifications has JINDIWOOD's quality control system obtained?
A: The company has obtained ISO9001 Quality Management System Certification, EU CE Safety Certification, China Environmental Labeling Product Certification, etc. Products strictly implement GB/T, BS, and other international/national standards.
